The Marketing Challenge
OEMs face many challenges today: increasingly complex connected products, global competition, and geographically distributed sales networks. Not to mention tight budgets!
This guide for OEM marketers and sales directors offers new tools to assess the current situation and navigate the business environment to achieve a more efficient marketing operation and a more productive sales network, while eliminating some of the wasteful and outdated processes that are getting in the way.
In this guide you will learn:
The four biggest costs dragging down marketing and sales performance
How to estimate the costs of the current way your organization is doing business
How introducing marketing analytics can be a true game changer for both marketing AND sales
Download the complete guide to see how you can transform your organization.
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