There are two main parts of the BAM! solution: A Digital Asset Management (DAM) system and the Mobile Sales Tool (MST). There are also a number of optional “Builders,” which are easy-to-use content creation tools.
The DAM is a cloud-based application used for uploading, storing, and publishing all of the materials a product and sales organization might need: images, PDF brochures, pricing spreadsheets, videos, specifications, presentations, CAD drawings, and anything else that might help educate the customer on your products and services. Once an asset is in the DAM, users may set permissions, organize assets into groups, update them with new information, and publish them to endpoints like the MST, websites, social media, and more.
The MST is an application available in the Apple and Android app store, and works on both phones and tablets. It downloads content from the DAM and keeps it up-to-date, so a sales rep never needs to worry that the information he/she is presenting is out of date or inaccurate. Anything uploaded to the DAM may be published to the MST, where it can be displayed on the device, shared with a customer, or downloaded to use later.